Entrepreneurship - Part 1

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Summary of the course

This course is designed for aspiring and current entrepreneurs who want to understand how to create a comprehensive situational analysis and an effective marketing plan for their businesses.

The course takes you through the critical steps of assessing the internal and external business environment, analyzing competition, identifying target markets, and crafting a strategy that ensures your business thrives.

Course Details

Understanding Situational Analysis: Learn how to analyze your business's current position in the market, evaluate internal strengths and weaknesses, and identify external opportunities and threats.
Competitive Landscape: Gain insights into how to assess your competition, understand market trends, and leverage market research to inform your business decisions.
Target Market Identification: Learn how to define and segment your target audience, ensuring that your marketing efforts are tailored to the right customers.

Number of lectures : 2 Lecture

Duration of the course : 02:14:23 hour

Course content

1 Create your Marketing Plan ( 15:35 )

2 situational analysis ( 10:27 )

3 situational analysis - Part 2 ( 10:55 )

4 situational analysis - Part 3 ( 15:23 )

5 Training Start training

1 Developing The Marketing Mix ( 06:34 )

2 Establish your brand ( 13:21 )

3 Pricing Strategy ( 11:34 )

4 Place ( 09;19 )

5 Promotion ( 11:58 )

6 Promotion - Part 2 ( 11:32 )

7 Business Model ( 09:07 )

8 Business Model Canvas ( 17:57 )

9 Training Start training

Course Presentation download

Final Exam Start the test

Inquiries about the training course

Lectures of the training course

Dr. Shereen Metwally

PHD – CPHQ –– MBA – TQM

Professor \Consultant of Healthcare Management, Quality& Accreditation

Lecturer of Health Care Management at (ASU) The College of Health Solutions at Arizona State University (ASU), USA
Lecturer of Quality management in healthcare, Executive Education - postgraduate diploma in Total quality management for healthcare reform- The American University in Cairo, School of Business (AUC)
Lecturer of Hospital administration, Sadat Academy for Management Sciences.
Lecturer of Hospital administration, (MQM) Master of Quality Management in Healthcare- Arab Academy for Science and Technology and Maritime Transport
Business development Consultant at the President’s Egyptian Women's Health Initiative
HONORARY ADVISOR IN THE HONORARY BOARD OF GLOBAL ADVISORS FOR CIAC OMMISSION
CONSULTANT IN CENTRE FOR EURO MEDITRRANEAN COOPERATION PROJECT-ISFOL-ROMA-ITALY

Your assessment of the course :

Lecturer
- Dr. Shereen Metwally
Duration of the course
02:14:23
Number of lectures
2 Lecture
the language
Arabic
Testimonies
Yes

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Entrepreneurship - Part 1