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Entrepreneurship - Part 3

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Entrepreneurship - Part 3

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Summary of the course

his course is designed for aspiring and current entrepreneurs who want to understand how to create a comprehensive situational analysis and an effective marketing plan for their businesses. 

The course takes you through the critical steps of assessing the internal and external business environment, analyzing competition, identifying target markets, and crafting a strategy that ensures your business thrives.

Course Details

  1. Design a comprehensive business plan tailored to launching a cosmetic brand.
  2. Identify and analyze their target market, competition, and customer needs.
  3. Define legal structures and select the most appropriate one for their cosmetic business.
  4. Understand and comply with national and international cosmetic regulations (e.g., EPVC, EU).
  5. Fulfill labeling and safety obligations for cosmetic products.
  6. Understand their role in cosmetovigilance and customer safety.
  7. Navigate intellectual property rights related to branding and packaging.
  8. Strategically position their personal brand to market and monetize cosmetic products.

Number of lectures : 2 Lecture

Duration of the course : 02:42:09 hour

Inquiries about the training course

Lectures of the training course

Dr. Shereen Metwally

     PHD – CPHQ –– MBA – TQM

    Professor \Consultant of Healthcare Management, Quality& Accreditation

     

    • Lecturer of Health Care Management at (ASU) The College of Health Solutions at Arizona State University (ASU), USA
    • Lecturer of Quality management in healthcare, Executive Education - postgraduate diploma in Total quality management for healthcare reform- The American University in Cairo, School of Business (AUC)
    • Lecturer of Hospital administration, Sadat Academy for Management Sciences.
    • Lecturer of Hospital administration, (MQM) Master of Quality Management in Healthcare- Arab Academy for Science and Technology and Maritime Transport
    • Business development Consultant at the President’s Egyptian Women's Health Initiative
    • HONORARY ADVISOR IN THE HONORARY BOARD OF GLOBAL ADVISORS FOR CIAC OMMISSION
    • CONSULTANT IN CENTRE FOR EURO MEDITRRANEAN COOPERATION PROJECT-ISFOL-ROMA-ITALY

Your assessment of the course :

  • Lecturer
    • Dr. Shereen Metwally
  • Duration of the course
    02:42:09
  • Number of lectures
    2 Lecture
  • the language
    Arabic
  • Testimonies
    Yes